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Development of Digital Marketing in Esports
(2020)
Electronic sports or esports nowadays is a billion-dollar industry with a multimillion au-dience rapidly growing worldwide. Esports industry is reaching its momentum during the past few decades and expected to become the ...
How to create a successful video game : case: The Last of Us series
(2022)
The primary objective of this thesis was to find out the elements that a successful video game has. The purpose was to understand four elements: gameplay, character development, storytelling, and marketing in the process ...

